How smart experiences build service loyalty: The importance of consumer love for smart voice assistants

نویسندگان

چکیده

Smart voice assistants (SVAs) have emerged as new artificial intelligence service platforms. They the capacity to act like actual human and modify traditional forms of human–computer interactions. So, consumers relate their SVA though it was a person, despite knowing that they are interacting with machine. Based on stimulus-organism-response framework, this paper examines feelings love develop for SVAs when interacting. It proposes these psychological mechanism transmit effect consumers' experiences technology (i.e., smart experiences) loyalty. Feelings conceptualized following triangular theory considers three components: passion, intimacy, commitment. Service loyalty refers intentions continue using in future recommend other people through physical and/or electronic word mouth communication. The results show influence passion technology, while explains intimacy Consumer commitment lead Therefore, contributes research focusing importance shedding light process drives

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ژورنال

عنوان ژورنال: Psychology & Marketing

سال: 2021

ISSN: ['0742-6046', '1520-6793']

DOI: https://doi.org/10.1002/mar.21497